What Is SEO, and How Does It Help My Business Get More Clients?

November 18, 2016
Posted in Posts
November 18, 2016 admin

Search engine optimization (SEO) is a marketing practice designed to increase search engine visibility. Due to a large percentage of consumers spending approximately 75 percent of their shopping time doing online product research, it only makes sense that the search engine is the place to start when increasing visibility.
Because SEO is such a powerful practice, it has become an integral part of practically any business’s marketing campaign. It involves using what is known about how search engines work and applying that knowledge to improve the position of a website in search engine results. To secure a good position, the relevance of the website must be improved so the search engine properly indexes it. When it is properly indexed, it is more likely to be well positioned.

SEO Is a Long Journey

When you decide to make SEO a part of your marketing campaign, you are going to find that it needs to be a part of your whole marketing strategy. This is because it is not a one-and-done solution. The online landscape is always changing, which means SEO is an ongoing task. You should be able to roll with the punches of a changing online world. Search trends can change, and so can the way search engine algorithms work. Google, for instance, updates its algorithm at least once per year in order to keep the search engine results as relevant as possible.

Why SEO Is Important to Your Business

Here are the reasons why SEO is important to your business:
97 percent of U.S. internet users are shopping online.
Relevant traffic is driven to your website.
You engage consumers in a completely new way.
You become more accessible.
You are seen an authority in your industry.
Consumers can find out who you are, which helps them make decisions.
The business with a website that is found on search engines is much more likely to get the shoppers than a business without an online presence.

How SEO Helps Your Business

By ensuring that the website has clean code and relevant content within its pages and that there are quality links leading to the site, you increase your chances of ranking better. Of course, SEO involves more than these three things. Other tasks can improve your search engine position. Plus, the world of search is always changing, so the website must be frequently updated to reflect those changes. When managed properly, you can be in a position that consumers find easily, allowing them to check you out and see that your business is worth a try.

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