“Google Business, “G Business,” and “Google My Business.” No matter what you call it, it’s a must-have for your business. It’s an important part of SEO and your overall marketing strategy because you want to be found on Google in every way possible so that people will contact you to do business.
If you haven’t already, you will notice that when a search is performed, the local search engine result pages dominate. You’ll notice that some businesses will show up at the top of the page and that their locations are marked on a map. This is because they have registered with Google My Business. This tool is very powerful because searchers can find you more easily. You can also use your Google My Business page to interact with customers, get reviews, and inform those that are following you of what is happening. Even if you don’t have many followers, this page expands your reach.
The Valuable Tool Known as Google Maps
A valuable part of Google My Business is Google Maps. You can be one of those lucky businesses that pop up at the top of the local search engine results page with a balloon marker on a map. You can achieve this when signing up for Google My Business. Yes, the process is a little involved. You sign up, create a Google My Business page, and then you must wait for a postcard to come via snail mail that has a code on it. Entering this code in Google My Business is how you verify your address so that Google knows that what it is marking on the map is right. It is worth it because you get a listing on the Google Maps list that can improve your exposure.
Leveraging Google+ Functions
While Google My Business probably already sounds like a good idea, it gets better. Although Google is working to separate Google+ from Google My Business, you can still leverage the G+ functions. For instance, you can still join and create communities so that you can reach a new audience. This allows you to distribute links to blogs, articles, photos, and pictures. You can use this capability to generate engagement for your content.
More Important Than Ever
With this said, Google My Business has become more important than many of the previous business tools Google has put in place. You need both SEO and Google My Business because they work together to get your business the exposure that it deserves. Take advantage of every tool available to you that allows you to achieve excellent results organically.