Facebook is great for keeping in touch with friends and loved ones. It’s also ideal for marketing. You have the fan page and the Facebook ad to help you get the word out about a product or service. Now you have Facebook Live, which is a live video feed that your visitors can watch. If they aren’t available while you’re broadcasting live, they can watch it later. It’s a great tool, but many businesses and organizations are not sure how to use it.
How to Start a Facebook Live Broadcast
To start your Facebook Live feed, all you have to do is go to your profile page, open a status bar, and tap the “Live” icon that is next to the camera icon. Follow the prompts to give Facebook access to your camera and microphone, press “continue,” choose your privacy settings, write a description, set up the camera view, and click the “Go Live” button. Once you click this button, it’s show time.
During the Facebook Live broadcast, you can do something that you can’t normally do with other types of Facebook marketing, which is interact with your viewers and commenters while shooting the video. Viewers get a real thrill when the person in a video addresses them individually.
When you are finished with the broadcast, you simply hit the “finish” button. You can save the video to your camera roll. Facebook will also publish the video a little later.
Making Facebook Live a Marketing Powerhouse
Some businesses aren’t sure how they can use Facebook Live as part of their social media strategy. Get creative. You can do something as simple as a Q&A about a product or service. You could show off items in your store or demonstrate a service. If you want to give away prizes, you can do live prize drawings. The possibilities are endless.
To make Facebook Live as effective as possible, make sure you keep introducing yourself throughout. As you see your viewer count grow, the new viewers are going to wonder who you are. You also want to ensure you use as many visuals as possible. Combine these simple tips with interaction with viewers, and you have a winning video that you can encourage your viewers to like and share. The more they like and share, the more it will be seen.